Sales
Jul 27, 2022
23 min
Deciding on the best sales analytics software for your business can be a challenging process. Check out our breakdown of the best sales insight generation software.
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Email-Marketing
Apr 25, 2022
7 min
A "sales funnel" may sound like something you'd find somewhere at the back of your kitchen cupboards, but this simple concept can boost your sales and marketing effort...
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If you run a business that sells products or services to other businesses, you've definitely thought a lot about your ideal customer. What does your target demographic...
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Marketing
Mar 29, 2022
7 min
Telemarketing might sound like a relatively new term, but it first appeared in print in 1967 . For decades, telemarketers have used this marketing practice to advertis...
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Sales enablement is a process that includes tools, platforms, information, and content, to help sales reps perform more effectively when it comes to closing a deal. Th...
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Sales development refers to the process of warming up leads as a way to ready them for eventually making a buying decision. It is a critical aspect of inbound marketin...
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Even in a perfect world, it may be impossible for sales reps to achieve a 1:1 ratio of calls made to leads converted . The necessity for prospecting is very high for a...
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As businesses grow, their sales pipeline only gets longer and more complicated . Research shows that there is now a 22% increase in the average sales cycle, while a st...
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Leads interested in your brand can be found everywhere - social media followers, landing page viewers, whitepaper downloaders, contact us form fillers, webinar registr...
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Selling is not as easy as it seems and is quite a daunting task when you don't know what the best tactics to use are. Without the know-how or the right tools, it can b...
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Hands down, what is the biggest challenge that sales reps face on a daily basis ? Being p roductiv e . Being productive for sales reps primarily means turning leads an...
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Marketing
Nov 01, 2021
9 min
KEY TAKEAWAYS A product marketing strategy aims to establish and manage your goods and services' branding, image, differentiators, price, and other promotional efforts...
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It's no lie that sales and marketing reps are extremely busy professionals. Apart from finding leads and driving sales, there are various small tasks they need to unde...
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The most successful way to ensure that your workforce is engaged and committed to their work is by using customised rewards and recognising your employees for their co...
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There is no dearth of Customer Relationship Management software in the market - in fact, you can find one with any kind of features, price point, integration options, ...
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Running a call center means more than just placing calls and receiving them. There is a lot more that goes on behind the conversations that can provide powerful insigh...
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All sales reps know that the key to a successful sale is preparation. The best practice to tackle a sales call is to do your pre-call prep work to properly understand ...
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Working on a deal takes a lot of time, energy, and patience on the rep's part but there is nothing more disappointing than the lead uttering the words, "Why don't you ...
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Outbound calling is one of the best ways to create an open line of communication with your leads and customers. In this age of digital communication, it allows compani...
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The success of any sales team largely depends on how adept they are at handling everyday routines as well as making time for scheduling high-value activities with pros...
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With the world changing rapidly, businesses have been trying to find the right footing and adapt to how things work during this pandemic. By now we are all used to exp...
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Lead management works as the backbone of a successful sales campaign and helps sales and marketing reps convert more leads. Through various automated processes, a Lead...
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It is very rare for a prospect to make a purchase on the very first communication even if they are ready to buy. There's always a back and forth, especially when reach...
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In business, sales cadence is a continual succession of touch points that a sales rep maintains with a prospect. This is done for creating engagement and establishing ...
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Key Performance Indicators are a necessity for measuring the progress of any business towards its end goal. They help you in understanding what you are working towards...
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Sales and marketing reps are always busy - that's a known fact. Their time is usually split between completing routine tasks and more important customer-facing ones. W...
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Remote working has been on the rise for a few years now and has even become a necessity during the Coronavirus pandemic. Research done by Gartner shows that almost 88%...
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In today's digital age, Voice over Internet Protocol (VoIP) services have not just become more popular, but they are also more affordable and effective. VoIP is at suc...
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Cold calling is a sales process most reps dread, and for good reason. It involves contacting people or businesses who you think are a good fit for your products or sol...
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Having business processes in place for your company is one of the best ways to achieve sales and complete tasks more efficiently. Having a set process allows reps to u...
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Remote working has become the new normal for companies, whether it is a change adapted due to the Coronavirus pandemic or just as a trend to reduce set up costs and mi...
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The COVID-19 pandemic has put a strain on many companies, forcing them to adapt to new ways of conducting business and keep afloat in the current economic climate. Whe...
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Being in the sales department is a complex career due to the various streams of jobs they handle. With constant client meetings, business calls, and conferences, alway...
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In a continuously changing and dynamic business world, if you want to stay ahead of the competition, the best way to do so is to learn and adapt. Sales reps need to go...
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Using a Customer Relationship Management Software is the need of the hour, with businesses trying to reach new prospects and grow in this ever-changing economical envi...
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If clients don't know how to use your services and platforms, how will they benefit from it? Keeping this in mind, customer onboarding is one of the most important ser...
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Marketing
Jul 27, 2020
6 min
With remote working on the rise, companies are adapting to a new way of conducting team meetings and client presentations. When collaborating virtually, the content of...
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Most sales reps rely on their inbound leads to nurture and move towards making a sale. Getting in touch with individuals and companies who have shown interest in your ...
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Marketing
Jul 15, 2020
7 min
Telecommuting has become a changing fundamental in the business world and with more and more people opting to work remotely, it is also now a much more common and acce...
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If you aren't used to a remote selling environment, the new onset of working from home due to the Coronavirus pandemic may be a difficult period of adjustment for you....
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2020 is a changing year for businesses all around the globe and companies are trying to find the best way to stay open and operate. Up until the COVID-19 pandemic, wor...
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Marketing
May 28, 2020
7 min
When it comes to leads, they are not all equal. You may have a list of 100 leads but that does not mean they lie in the same stage of the buying process as some may be...
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When analysing and gauging how your business is doing, most companies focus on looking at activity-based metrics but this is fast changing. Now, companies also need to...
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Employee engagement is one of the biggest factors that drives any business - after all, the company only does as well as its employees do. Gamification has been a long...
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Marketing
Apr 30, 2020
5 min
Lead management is a very important part of every business and ensuring you are nurturing the right leads at the right time is the biggest priority. Doing this manuall...
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Marketing
Feb 24, 2020
6 min
Outbound calling is a popular choice for companies to reach new prospects and leads who have shown interest in their company, or maybe making cold calls to generate le...
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Writing a pitch Finding new leads is a tough job, which is why sales reps are always on the lookout for new techniques to close sales. Many think that some reps are ju...
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In this age of the internet, the buyer has the upper hand and there is no more just 'selling' to them. They like to make an informed decision due to all the informatio...
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Messing up a closing call can be a big problem for sales reps, which is why they are overly cautious when it comes to making them. It is the make or break moment of th...
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Once you've identified your target prospects, it is sometimes difficult to get through to them regarding your product or service due to objections. Sales objections of...
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In an age where effective communication for sales people is done over emails and messages, cold calling or leaving voicemails for prospects can be hard. So, why should...
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Outbound Calling Key Takeaways Outbound calling is a successful tactic for reaching and engaging new prospects in the sales funnel. Creating an outbound call strategy ...
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When approaching a mid level employee in a company, it is easier to give your pitch and sell your services or products, but when dealing with a CEO the scenario is ver...
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Closing a deal is the final step of any business negotiation and sales reps know just how important it is or all their efforts up till then can go to waste. This is wh...
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Sales emails are all about getting through to your potential customer and standing out from other companies in their inbox. We all have a set way of writing emails, bu...
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3 Emails Sales Teams Should Never Send Over The Weekend When reaching out to your prospects and trying to close a deal, there are some things that you should and shoul...
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Emails are one of the most effective ways of marketing and also have a wide reach, allowing companies to get closer to their audience. Not only is it preferred by cust...
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When it comes to taking on any task regarding your small business, it all seems like a gargantuan hurdle to handle. The simplest way to tackle this is to handle it one...
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It's probably the most common stumbling block that salespeople come up against, so how do you deal with price objections? Let's explore a few ways... Ah, the dreaded p...
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Email-Marketing
Aug 15, 2017
7 min
It can be very stressful when your business goes through a dry spell, but sparking new engagement can be done in various ways - let's explore 6 of them. All businesses...
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Marketing
Jul 07, 2017
6 min
Want to maximise your sales team productivity without sacrificing morale? It's easy to get into bad habits. Make sure you avoid these 5 big mistakes. Sales is a very p...
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If you're available on the 28th and 29th March, why not come and join us at the B2B Marketing Expo & Sales Innovation Expo? These two sister events are running alongsi...
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Sales isn't the easiest department to work in, especially in this current day and age. Earlier customers only had the sales reps to work them through the deal and prod...
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If you're new to business, going out there and trying to sell your product or service can seem futile after you hit a few "no's." However, when somebody does express i...
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Marketing
Jan 10, 2017
6 min
Those of us in sales and marketing can't avoid some level of working with data. Proper data analysis can be a powerful asset to all sales and marketing teams. With tho...
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Marketing
Jan 03, 2017
6 min
The sales & marketing team of a company may be separate departments in any business altogether, but they both focus on the same task - finding the right leads, making ...
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Marketing
Dec 08, 2016
6 min
The sales and marketing teams in every company work together to create profits and increase sales, by finding leads and turning them into customers for the company. Us...
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Introduction If you're a sales manager or in charge of any organization, you're likely consumed by questions such as: How can we grow? Utilize leverage? Increase reven...
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We've all been on the receiving end of an unsolicited sales call. They're a fact of modern life, especially in business. However, despite their reputation as an annoya...
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The term "social selling" may seem a little redundant to some; the field of sales and selling has always been a social matter. Back in the day, people sought advice fr...
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