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FiveCRM vs Microsoft Dynamics vs SugarCRM - 2023 Comparison

12 min read
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Are you looking for the best CRM software for your business but feeling overwhelmed by the sheer number of options on the market? 

Choosing a CRM can be challenging as there are a multitude of features and capabilities to consider. 

In this article, we will compare three popular platforms: FiveCRM, Microsoft Dynamics, and Sugar CRM. We’ll look at their strengths and weaknesses to help you determine which system is right for your business. By understanding each platform’s features and capabilities, you can make an informed decision that will help keep your customers connected with your brand.

Key Takeaways

  1. FiveCRM, Microsoft Dynamics, and SugarCRM are CRM software designed to help businesses manage customer relationships and automate sales, marketing, and customer service efforts.
  2. Each platform offers unique benefits, such as customizable workspaces, centralized data, integrations with other software, and flexible pricing models.
  3. FiveCRM provides powerful features at an affordable price and is scalable for businesses of any size. Microsoft Dynamics and SugarCRM may be better choices for businesses with larger user bases.
  4. Each platform offers customer support and training materials to help users get the most out of the software.
  5. Integrations with other software, such as marketing automation tools, finance and operations tools, and document creation tools, are important features all three platforms offer.

Table of Contents


FiveCRM Dashboard with vibrant displays of data.

FiveCRM is a complete CRM software designed to help businesses maximize their performance, customer satisfaction, and data management capabilities. 

With FiveCRM, you have the power to customize dashboards, reports, and workflows across hundreds of databases.

The platform also offers powerful analytics and reporting tools for immediate insights into customer and business metrics and management views for total oversight. 

Some of the most sought-after FiveCRM features include:

  • Automated appointment setting and call-back management;
  • Custom dashboards displaying key metrics;
  • Enhanced reports with performance and KPI metrics on individual, team, or stakeholder levels;
  • An internal LinkedIn tool for finding contacts;
  • Real-time live coaching on calls;
  • Predefined call scripts.

FiveCRM also allows businesses to sign documents using Docusign or Adobe Sign from within the platform. To top it off, users can schedule automatic reports so they are always aware of events taking place in their business.

Microsoft Dynamics


Dynamics CRM is a cloud-based customer relationship management system offered by Microsoft. It helps businesses manage their customer database and generate new leads. 

The software provides users with a unified platform for all their sales and customer data and allows them to track the entire customer journey. Dynamics 365 has millions of users worldwide, primarily small and medium-sized businesses that sell products or services. 

It easily integrates with other Microsoft business products such as Outlook, Power BI, and Office. 

Businesses are attracted to Dynamics 365 due to its state-of-the-art features that can:

  • Help automate certain aspects of the sales process for more efficient operations;
  • Improve brand loyalty through greater customer satisfaction at all points of the sales funnel;
  • Leverage analytical capabilities to make more informed decisions to help grow their business.



SugarCRM is a CRM platform that helps businesses to manage their customer relationships and automate sales, marketing, and customer service efforts. 

SugarCRM can be used to help organizations increase sales productivity by streamlining processes related to leads and customer interactions. Additionally, it can help reduce operational costs by automating manual tasks associated with data entry.

Its main features include lead generation, account management, opportunity tracking, reporting, and analytics. It also provides mobile applications for iOS and Android devices.

Benefits - FiveCRM vs Microsoft Dynamics vs SugarCRM

When selecting a CRM tool, it's important to consider the specific benefits of each platform and how they can meet your needs. Here we compare the benefits of FiveCRM, Microsoft Dynamics, and SugarCRM, so you can decide which CRM is best for you.


Best For

Free Plan / Trial

Open Source





Sales teams, telemarketers, and lead generation experts. 



Desktop and mobile




Marketing, sales, financial, healthcare

7 days


Desktop and mobile



Microsoft Dynamics

Small and medium-sized companies

30 days


Desktop and mobile



FiveCRM Benefits 

There are many benefits to FiveCRM, but these four are the ones that will have a huge impact on your business.

  1. Customizable workplaces - FiveCRM allows you to create custom workspaces tailored to your team's unique needs so everyone can stay organized and on task.
  2. Collaborative approach - Work with other team members and customers, which helps ensure everyone has access to the information they need at all times.
  3. Custom dashboards - Get a quick snapshot of the most relevant data by creating custom dashboards that display key information in one place. This helps you make quick decisions and simultaneously see what's happening across multiple channels.
  4. Data cleaning - Never worry about duplicating your efforts by doing manual tasks like removing duplicates or filtering out specific information—you can automate these processes, so they're done instantly.

Microsoft Dynamics Benefits 

If you're looking for a way to gain a competitive edge, Microsoft Dynamics CRM could be just what you need. Here are some of its benefits.

  1. Centralized data - Pull information from multiple sources and store it in one place. This makes it easier for you to access all the information you need from one location.
  2. Integration with other Microsoft tools - If you already use other Microsoft products, this software will integrate seamlessly with them, allowing for easy information sharing between different departments.
  3. Flexible customization - You can choose how much flexibility works best for your company—whether that means keeping things simple or making them more complex as needed—and then customize your solution to fit those needs exactly.
  4. Cost efficient - Because Dynamics is built on top of existing Microsoft technologies, many existing resources are available for free or at low cost, which can help reduce costs further when implementing a solution like this into your business model.

SugarCRM Benefits 

SugarCRM has been growing in popularity over the last few years. The software offers a range of benefits to users, including:

  1. Third-party integrations - Integrate your CRM with other software and services to optimize your workflow and increase productivity across the board.
  2. Responsive customer support - If you're ever stuck and need help, SugarCRM's customer service team is available 24/7.
  3. Easy to get started - It's easy for new users to get started with SugarCRM, even if they have never used a CRM before. The software walks you through each step of setting up your account so you can get started immediately.
  4. Mobile app - SugarCRM offers a mobile app that lets you access important information on the go.

Support & Training - FiveCRM vs Microsoft Dynamics vs SugarCRM

It's not easy to track all your customers—their different accounts, contact information, and preferences. That’s why many businesses turn to customer support and training whenever they hit a roadblock.

Here’s how each tool compares in terms of training and support.



Microsoft Dynamics

Support channels

Email, phone, live chat

Phone, contact form


Live chat




Training materials

Training sessions

Product guides, help articles, and certifications

Virtual training

FiveCRM Support & Training 

FiveCRM's customer support and training materials provide users with various options to get help. 

Users can access in-depth documentation, send emails, start live chats, or make a call for assistance. The company offers comprehensive support and training materials that enable customers to find answers to their questions quickly.

Microsoft Dynamics Support & Training 

Microsoft Dynamics CRM offers robust customer support and training materials, including detailed product documentation, online webinars and demos, technical support resources, self-service training tools, and more. 

These materials help users get up to speed quickly on the product's features and functionality so they can make the most of their investment.

SugarCRM Support & Training  

SugarCRM offers comprehensive customer support and training materials on its website. Their support website includes product guides, help articles, and even certifications to ensure customers can access the resources they need.

Integrations - FiveCRM vs Microsoft Dynamics vs SugarCRM

Integrations are an important part of any business. They help you build more functionality into your CRM so that all your data is in one place and you can easily access it.

Here are the main integrations each CRM offers.

FiveCRM Integrations 

FiveCRM offers more than ten integrations to enhance the customer relationship management experience. This includes popular solutions such as Salesforce and telemarketing tools like CloudCall. These integrations allow users to sync their contacts, leads, and sales data between different systems. 

FiveCRM also integrates with popular accounting software packages such as Xero so that all financial transactions are recorded correctly within the system for accurate bookkeeping purposes. 

Finally, it allows businesses to keep track of their email marketing campaigns through its integration with MailChimp, enabling users to create email lists from within the FiveCRMs platform for a more efficient campaign creation process. 

Microsoft Dynamics Integrations 

Microsoft Dynamics CRM offers a range of integrations to help businesses of all sizes improve their operations. With the right integration, you can integrate your CRM system with other business applications or services, making communication and data sharing easier and more efficient.

Main integrations include:

  • Marketing automation (Mailchimp or HubSpot);
  • LinkedIn Sales Navigator;
  • Document creation tools;
  • Finance and operations tools;
  • BI tools;
  • VoIP.

SugarCRM Integrations 

SugarCRM offers eight integrations that can help businesses maximize efficiency and save time, including Zendesk, QuickBooks, and Shopify.

Countless other add-ons on the SugarCRM Marketplace provide deeper integrations with different applications, such as Slack or Sendinblue, extending its capabilities beyond those mentioned above.

Pricing - FiveCRM vs Microsoft Dynamics vs SugarCRM


Microsoft Dynamics


Free Trial


30 days

7 days

Free / Freemium




Premium Solution 


Starting at $20/month/seat

Start at $80/month/seat

FiveCRM Pricing 

FiveCRM offers a flexible pricing model that allows businesses to choose the plan that best suits their organization size. 

Pricing is based on user count, allowing customers to scale their CRM solution as needed, with a cost of $70 per month per seat. This gives you access to all their features, regardless of how many seats you secure.

Microsoft Dynamics Pricing 

The Microsoft Dynamics CRM offers flexible pricing plans tailored to each customer’s specific needs, allowing them to pay only for the features and services they need.

Users can select a business area and choose a plan that fits their organization, such as sales, finance, marketing, or supply chain. Costs start at $20 monthly and can be upgraded to include advanced features.

SugarCRM Pricing 

SugarCRM offers four pricing models to suit the needs of different businesses. 

Prices range from $80 to $1000 per user per month, depending on the plan selected, billed annually. SugarCRM also offers a 7-day free trial.

FiveCRM vs Microsoft Dynamics vs SugarCRM - Which One to Choose?

FiveCRM, Microsoft Dynamics, and SugarCRM all have their own strengths and weaknesses.

In this comparison, FiveCRM is the clear winner regarding features, affordability, and scalability. However, for businesses needing more advanced customization options or those with larger user bases, Microsoft Dynamics or SugarCRM might be better choices. 

If you're ready to start with a CRM solution that's right for your business, try FiveCRM. With its flexible pricing and powerful features, FiveCRM is the perfect choice for any small business looking to grow its customer base.

Reach out today to learn more about how FiveCRM can help you reach new customers and create lasting relationships.

Michael King says...

"I can’t think of a time where a client has requested something that we weren’t able to do with FiveCRM. Unlike most systems, it has a lot of flexibility."

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Managing Director, Senior Response


“Each client, and each of their campaigns, has its own unique specifications. We essentially needed to set up mini CRMs on one platform to meet those requirements.”

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Operations Director, Team Telemarketing

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