A group of team members discussing their non-profit.

10 Best CRM for Nonprofits in 2023

14 min read
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As a nonprofit, managing relationships with donors, volunteers, and supporters is critical to your mission. A customer relationship management (CRM) tool can be a game-changer for your organization.

CRM software offers a comprehensive solution for managing, tracking, and analyzing all interactions with your stakeholders. It provides a centralized platform where donor information is stored and easily accessed, streamlining communication and ensuring no opportunity for engagement is missed.

A robust CRM platform can significantly increase your team's efficiency and productivity by tracking donations, managing fundraising campaigns, scheduling events, and generating detailed reports. It allows you to personalize interactions with supporters, fostering stronger relationships and improving donor retention.

This guide will explore the basics of CRM for nonprofits and include details about our top platform picks. We'll highlight their key features, benefits, and how they can help your organization thrive.

Before we dive in, here are a few key takeaways:

  • Customer relationship management (CRM) software is a vital tool that can revolutionize your nonprofit's operations. It helps you easily manage information about stakeholders and data from campaigns and fundraising events.
  • Nonprofits need CRM software to streamline donor management processes, enhance fundraising strategies, and efficiently track and report their impact.
  • CRMs can also make it easier for organizations to streamline the human side of operations, from donor recruitment and stakeholder communication to volunteer management.
  • When choosing the best CRM for nonprofits, key things to look for are nonprofit-specific features, customization and flexibility, integration capabilities, a user-friendly interface, and cost-effectiveness.
  • The best nonprofit CRM software on the market today includes FiveCRM, Kindful, NeonCRM, Blackbaud CRM, Salesforce Nonprofit Cloud, DonorPerfect, Bloomerang, Salsa CRM, Little Green Light, and Classy.

Table of Contents:

What Is CRM Software for Nonprofits?

Customer relationship management (CRM) software enables nonprofit organizations to handle bulk data about their network, such as donors, funders, volunteers, and other stakeholders.

Nonprofit CRMs cater to relationship management needs like volunteer scheduling, donor communication tracking, fundraising event management, donation tracking, and success reporting. They enhance nonprofit operations, external communication, and stakeholder engagement.

How to Evaluate CRM Software for Nonprofits

There are many CRM platforms out there for nonprofits. To make the best choice for your organization, there are a few key things to consider, including features, customization, flexibility, and integration capabilities.

Nonprofit-Specific Features

Consider whether the CRM tool is responsive to the needs of your nonprofit. Look for one that offers features such as donor management, fundraising tracking, volunteer management, and event management.

Customization and Flexibility

Choose CRM software that can be customized to fit your organization’s unique workflows, systems, and processes. A flexible CRM will allow you to adapt and configure it according to your needs.

Integration Capabilities

If your organization uses other software tools to make your operations efficient, such as email marketing platforms or accounting software, find a nonprofit CRM that seamlessly integrates with the other systems you already use.

1. FiveCRM


Rating: 4.4/5.0 (G2)

Key Features:

  • Complete customization: Fully customize the workflows inside of FiveCRM to fit your nonprofit's specific needs.
  • Automation capabilities: Automate tedious, manual tasks such as donor follow-ups so you can focus on strengthening your nonprofit.
  • Built-in email outreach tools: With FiveCRM’s automated and flexible email marketing feature, your nonprofit can build stronger relationships with stakeholders by expanding market reach and creating meaningful engagements.
  • Immediate insights from real-time analytics: Easily log and track stakeholder data on donor behavior, preferences, and engagement patterns. Quickly generate insights to grow the network of your nonprofit organization.
  • Comprehensive telemarketing tools: Enjoy efficient telemarketing operations, no matter the volume of calls. FiveCRM has a built-in system for decreasing call lags, making logging calls quick and easy.

FiveCRM offers a completely customizable CRM platform for nonprofit organizations. Teams can customize FiveCRM to fit each department's workflow. Plus, you can customize the built-in dashboards and reports so you have the data you need at your fingertips.

FiveCRM offers robust tools for lead generation, allowing you to automate emails, donor follow-ups, and reminders based on stakeholder engagement. Built-in customized contact dashboards ensure you're prepared for each call with a donor. You'll have immediate access to past conversations, notes, and donation histories.

With powerful data analytics, you can easily visualize organizational metrics and donor metrics to make more informed campaign decisions. FiveCRM also integrates seamlessly with your other critical platforms and offers simple, all-inclusive, and clear pricing.

2. Kindful


Rating: 4.4/5.0 (G2)

Key Features:

  • Simple yet comprehensive fundraising tools: Kindful’s simple interface allows for ease of use and accessibility, simplifying donor contribution transactions.
  • Automated communications with donors: Save precious time by automatically generating and emailing financial reports and updates to donors.
  • Dashboard for donation management and tracking: Helpful throughout the entire donor lifecycle, the dashboard enables easy capture and retention of donors while encouraging donor loyalty.

Kindful is a cloud-based donor management system that can streamline fundraising and donor management. With automation, online donation pages, and robust reporting, Kindful simplifies operations.

It stands out from its competitors by offering seamless integration with leading platforms such as MailChimp, QuickBooks, and Eventbrite.

3. NeonCRM


Rating: 4.3/5.0 (G2)

Key Features:

  • Comprehensive constituent management: NeonCRM has a clean, user-friendly, and sleek interface that encourages constituent engagement. This feature enhances communication with donors and members.
  • Robust fundraising tools: NeonCRM highlights donor trends and tracks the demographics of stakeholders. A secure payment system integrated into the NeonCRM platform makes transactions more efficient for everyone.
  • Flexible price structure: With its flexible and attractive pricing packages, even small or new nonprofits can utilize the platform.

NeonCRM is a user-friendly constituent management software designed for nonprofit organizations. It helps boost engagement and donor contributions by providing a comprehensive view of your nonprofit’s supporters and members.

With NeonCRM, you can easily manage fundraising campaigns, events, stakeholder communications, and more. The platform offers unlimited forms, templates, emails, and popular payment methods for a seamless experience.

4. Blackbaud CRM


Rating: 3.5/5.0 (G2)

Key Features:

  • Multichannel marketing functions: Blackbaud CRM’s multichannel marketing makes it easy to grow your nonprofit’s online presence through the different features that can be embedded in your website. It also offers a responsive email system and intuitive contact management capabilities.
  • Actionable data analytics: Blackbaud has a consolidated constituent database with data easily accessible for your nonprofit stakeholders’ various needs.
  • Extensive event management tools: The CRM can track the entire event management lifecycle, from event registration to pulling up attendance records post-event.

Blackbaud CRM is a cloud-based fundraising and relationship management solution designed to address the needs of enterprise-level nonprofits. It has robust features, including donor management, personalized communication tools, constituent lifecycle management, and powerful reporting to help your nonprofit reach new heights.

5. Salesforce Nonprofit Cloud


Rating: 4.0/5.0 (G2)

Key Features:

  • Seamless integration with other platforms: Salesforce smoothly integrates with other nonprofit-related platforms, such as fundraising apps. This increases productivity among the staff, minimizing steps in the workflow such as data entry.
  • Robust data tracking and monitoring: Keep tabs on the number of donations, volunteer engagement, relationship development, program involvements, donor engagement, and funding goals, among others.
  • Powerful tool at a lower price point: Salesforce Nonprofit Cloud is an all-encompassing tool for all phases and aspects of program management operations at a fraction of the cost of other CRMs.

Salesforce Nonprofit Cloud is a powerful and cost-effective CRM solution designed for nonprofits. Its seamless integration with other platforms streamlines operations and enhances team productivity. Robust data tracking and monitoring capabilities provide insights into donations, volunteer engagement, and more.

6. DonorPerfect


Rating: 4.4/5.0 (G2)

Key Features:

  • Consolidated donor database: DonorPerfect boasts easy access to donor profiles and results from fundraising campaigns. Its capacity to remember donor details allows nonprofit members to get ahold of accurate and up-to-date information.
  • Comprehensive donor management: Customizable screens and other features, such as “household” records, make it easy to pull up specific information about donors, linking particular information from one category to the next.
  • Easy-to-use data importation tool: Personal and campaign-specific information from donors can be easily updated and imported.

DonorPerfect is a single platform with comprehensive fundraising functions that help manage contacts and donations, issue receipts, track and report relevant data, send email communications, and manage events and other fundraising initiatives.

These features and DonorPerfect's integration capabilities with other platforms can help your nonprofit grow, regardless of size and budget.

7. Bloomerang


Rating: 4.7/5.0 (G2)

Key Features:

  • Powerful donor management: Donor retention, cultivation, and communication tools enable nonprofits to easily reach out and engage their donors through event invitations and by acknowledging their contributions.
  • Easy-to-learn system: With its straightforward design and intuitive interface, anyone can learn and navigate Bloomerang quickly.
  • Automatic updates: Bloomerang offers automatic donor updates, so you always have access to accurate wealth information, addresses, and more.

Bloomerang is a one-stop shop for all your donor management needs. It simplifies workflows through automation and seamless integrations with other fundraising systems. The customizable reporting dashboard provides clear visibility of relevant data, offering valuable insights for more targeted requests.

Plus, Bloomerang includes features such as volunteer management, online giving capabilities, and a mobile app for donor management on the go.

8. Salsa CRM


Rating: 3.9/5.0 (G2)

Key Features:

  • Detailed donor dashboard: The donor profile is comprehensive, with custom fields for contact details and expenditures. Consolidated information about donors makes it easy to gather history and records, helping you prepare for donor calls or meetings and improve relationships with donors.
  • Email fundraising: Salsa CRM’s direct email fundraising feature has tools to merge emails, send out and track multiple emails, and contact donors efficiently. Professional-looking email templates are handy for sending newsletters to engage nonprofit stakeholders.

Salsa CRM is a comprehensive solution for nonprofits, offering streamlined donor data management, enhanced fundraising strategies, and personalized outreach. Its donor dashboard provides in-depth profiles with custom fields that enable improved relationship management.

Salsa's donation lifecycle tracking easily identifies patterns, trends, areas to strengthen, and methods that work. It also helps locate where donors come from and supports you in sustaining their engagement and contributions.

9. Little Green Light


Rating: 4.4/5.0 (G2)

Key Features:

  • Volunteer and internal workforce management: Little Green Light tracks and manages internal communications (mailings, emails, and meetings), task assignments, and task deadlines for more efficient volunteer and team workflows.
  • Economical relationship management solution: Even though it's packed with features, Little Green Light is one of the more affordable options, bringing a return on investment closer and within immediate reach.
  • Free and accessible support and guides: Comes with free learning resources, such as guides and video tutorials, keeping information at your fingertips.

Little Green Light (LGL) is a versatile, cost-effective fundraising and donor management system that simplifies nonprofit operations. It excels in volunteer and internal workforce management, providing efficient communication, task assignment, and deadline tracking.

With organized data management and intuitive search capabilities, Little Green Light offers easy record retrieval. Users also have access to free learning resources and seamless integrations with other platforms, such as Stripe and Constant Contact.

10. Classy


Rating: 4.4/5.0 (G2)

Key Features:

  • Easy-to-navigate online donation portal: Classy’s clean and simple-to-use personalized donation website encourages supporters to donate more to your nonprofit.
  • Excellent customer service: The responsive and knowledgeable support team goes above and beyond, answering even the most complex of queries.
  • Robust integrations with other apps and platforms: Connects seamlessly with important tools and APIs, like Facebook and Salesforce, to extend reach, raise more money, and gain a complete picture of supporters and their donations.

Classy is a user-friendly yet comprehensive fundraising platform designed to empower nonprofits and make an impact. An easy-to-navigate online donation portal, high-performing donation and crowdfunding pages, and a supporter mobilization system encourage supporters to donate.

Classy offers powerful fundraising tools, excellent customer service, various donor options, and seamless integrations with other apps and platforms.

Grow Your Mission-Driven Nonprofit With FiveCRM

FiveCRM is a comprehensive nonprofit CRM that offers specialized features to streamline nonprofit operations, saving you valuable time and maximizing efficiency. From managing donor relationships to building fundraising campaigns, FiveCRM supports your efforts. Elevate your nonprofit's impact today by requesting a demo of FiveCRM.

FAQs: CRM For Nonprofits

Q: What is the purpose of CRM software for nonprofits?

A: CRM software for nonprofits centralizes donor information and manages interactions with stakeholders. It streamlines communication, tracks donations, manages campaigns and events, and generates detailed reports, enhancing team productivity and efficiency.

Q: What are some benefits of using CRM for nonprofits?

A: CRM for nonprofits manages stakeholder data, streamlines donor management, enhances fundraising strategies, and efficiently tracks impact. It also aids in donor recruitment, stakeholder communication, and volunteer management.

Q: What factors should I consider when choosing a CRM for my nonprofit?

A: Consider nonprofit-specific features, customization, integration capabilities, user-friendliness, and cost when choosing a CRM for your nonprofit. It should provide features like donor and event management and integrate well with other systems.

Q: How can FiveCRM be beneficial for my nonprofit?

A: FiveCRM offers customization, lead generation tools, automated emails, and reminders based on stakeholder engagement. It also has powerful analytics, seamless integration with other platforms, and clear pricing, making it a comprehensive solution.

Q: What are some of the top CRM software for nonprofits in 2023?

A: Top CRM software for nonprofits in 2023 include FiveCRM, Kindful, NeonCRM, Blackbaud CRM, Salesforce Nonprofit Cloud, DonorPerfect, Bloomerang, Salsa CRM, Little Green Light, and Classy.

Michael King says...

"I can’t think of a time where a client has requested something that we weren’t able to do with FiveCRM. Unlike most systems, it has a lot of flexibility."

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Managing Director, Senior Response


“Each client, and each of their campaigns, has its own unique specifications. We essentially needed to set up mini CRMs on one platform to meet those requirements.”

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Operations Director, Team Telemarketing

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