5 Steps To Create The Perfect Product Marketing Strategy

10 min read


    • A product marketing strategy aims to establish and manage your goods and services' branding, image, differentiators, price, and other promotional efforts.

    • An effective product marketing plan will tell you which features of your product are more significant to your target market than others.

    • Understanding the target audience and developing messaging that resonates with them is the main goal. A thorough product marketing plan includes the product's introduction and execution, as well as the mode of delivery.

    • Your strategy will serve as a road map for positioning, pricing, and promoting your products and services.

As a business owner, you know that when new products go to market, it is not as easy as simply launching them and waiting for sales to roll in. There is much more nuance involved in that product's promotion, positioning, and marketing efforts than meets the eye. Understanding the target demographic, adopting intelligent messaging, creating finding a strategy, and implementing marketing tactics to increase revenue are all part of product marketing.

So, what's the secret to persuading customers to purchase your company's most recent product or service? Quite simply, there is no secret. Marketing new products is challenging and takes time. A targeted new product marketing strategy is required to generate revenue and build a solid consumer base.

New product marketing is an excellent way to attract new customers while also grabbing the interest of current ones. Discover the five essential steps to putting a new product marketing strategy into action.

    1. What is a Product Marketing Strategy?

    1. Why Do Businesses Need to Create A Product Marketing Strategy?

    1. How To Create A Product Marketing Strategy

        1. Determine your target audience.

        1. Define your messaging.

        1. Set goals in place.

        1. Pick the pricing.

        1. Launching the product in the market.

    1. Conclusion

What is a Product Marketing Strategy?

Like a company marketing plan, a product marketing strategy aims to establish and manage the branding, image, differentiators, price, and other promotional campaigns for your goods and services. In most situations, top management devises this strategy, which is in line with the company's goal.

How you get your product or service to the market and differentiate yourself from other products and brands are all aspects of product marketing strategy. In its most basic form, it refers to the most effective strategies to advertise after your product launch.

Your product marketing campaign will showcase how your successful product can satisfy customer needs. The goal of a solid product marketing strategy is to help support your sales team, boost lead generation, increase revenue, and meet KPIs and any other metrics and business goals you've established.

Why Do Businesses Need to Create A Product Marketing Strategy?

A good product marketing strategy will tell you which elements of your product are more or less important to your target market. This is crucial because it will help you create a winning solution that solves real-world client problems and generates revenue. Second, having a solid marketing strategy can help you break into new markets.

Right now, you might have the best product in your target market, but how about tomorrow? Is it possible for your company to develop a product that will enable it to reach new markets?

This is where your marketing team comes in. They will create a good product marketing strategy for your upcoming launch, helping you to increase sales and grow your business. In addition, your marketing team will then be able to communicate with other departments inside your organization.

If your company has a robust product marketing plan in place, it can avoid costly blunders and departmental misunderstandings. Some companies, for example, treat marketing as if it were a separate department when it should be considered an integral element of every division. Following that, you'll be able to craft a consistent message for your target market.

Last but not least, and maybe most significantly, it maintains consistency. The better your marketing messages are, the more consistent they are. Customers are less likely to pay attention to companies that are inconsistent with their messaging, and they may even confuse their target audience.

How To Create A Product Marketing Strategy

Because it allows you to reach your maximum potential, product marketing is an essential part of any company's marketing strategy. The key goal is to understand the target audience and develop messaging that resonates with them. The launch and execution of the product and the method for delivering it are all part of a comprehensive product marketing plan. Your strategy should align with your overall marketing goals as a small business, and really focus on key market segments you know can be a source of new business.

Your company's strategy will act as a roadmap for positioning, pricing, and marketing your product. Here are five steps to help you create the best product marketing strategy for your business.

    1. Determine your target audience.

You must choose the correct target audience for your product because different products have different target customers. Review available market research when creating your ideal customer, as it can guide your message and lead to more conversions. You can find ways to incorporate your product into the market and position it so that it gives value to customers if you understand your potential customer's wants and pain points.

Create buyer personas to conveniently and successfully personalize your product marketing strategy to each of your target audiences. As a result, they will be able to relate to and connect with the product you're promoting.

    1. Define your messaging.

Once you've discovered the difficulties your target clients experience, you can start thinking about how you might position yourself in the market with the correct messaging. First, define your messaging to underline the value your product adds to the market and to aid customers in resolving issues.

You'll stand out from competitors who may offer comparable services if you use the appropriate placement and language. In addition, it should help clients understand the main aspects of your items and answer any queries they might have.

Consider how the product differs from others, why it is suitable for clients, why they should trust you, and how it gives a solution to the customer. Turn your responses into convincing justifications for your marketing campaigns once you've figured out your answers. Use action words, features, benefits, and your brand's tone and image in your copy. Utilize a variety of platforms to get your message out, including social media marketing, content marketing, email marketing, and SEO-driven campaigns.

    1. Set goals in place.

Based on your company's marketing strategy, set particular targets for your items. Setting these goals will assist you in figuring out what you want to achieve. For example, increased revenue, market share, customer engagement, increased brand awareness, and so on are typical milestones and objectives.

Select those that pertain to you and those that are more relevant to your product and business. Then, depending on your demands, focus on a single aim or mix them.

    1. Pick the pricing.

It is critical to price your product correctly to ensure that it is well-positioned in the market compared to other businesses offering similar products. Two strategies for deciding pricing are competitive product pricing and value-based product pricing.

Competitive Product Pricing is straightforward, as it indicates that you set your product's pricing based on what your competitors charge. This strategy works well when your product is similar to others on the market. If you believe your product has more features, you may choose to raise the price. You can investigate financial records and industry patterns over time to fully evaluate this.

On the other hand, Value-Based Product Pricing refers to setting the price of your product based on the value it provides to customers rather than what the market dictates. Although it is the more time-consuming choice, it yields more returns. It's perfect for companies launching a new product or one with really fantastic and unique features.

    1. Launching the product in the market.

The product's market launch is the most exciting and vital component of any product marketing strategy. There are two parts to a launch: internal and outward. The internal aspect relates to procedures within the firm, whereas the external aspect refers to interactions with customers, target audiences, and others that take place outside of the company.

Internally, it's vital that everyone on the team is familiar with and understands the product from beginning to end. You may give your marketing, sales, and product teams presentations, knowledge base resources, and sales enablement kits.

Externally, the main goal is to raise awareness and interest in your product among your target audience and consumers. This can be done in-person or online via social media websites, blogs, landing pages, in-store, launch events, product previews, promotional campaigns, and other methods.


There is no one-size-fits-all approach to product marketing, but depending on your company's stage of development, some strategies work better than others.

Whether you're a start-up or a well-established firm with a well-known brand, knowing the basics can make all the difference in establishing your product marketing plan.

New product marketing keeps your employees on their toes, your existing customer base coming back for more, and a continual stream of new customers improving your bottom line. After you've gone through these steps, you're ready to design your product marketing strategy and put it into action - requiring the industries leading marketing tools.At FiveCRM we pride ourselves in being brilliant at the everything from telemarketing basics to the highly complex. With over 30 years of experience as the only CRM built specifically for telemarketing, our team completely customizes telemarketing solutions to support your business needs. To learn more about how our telemarketing tools can power your product marketing strategy, visit Fivecrm for more information or a free demo.




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