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Use Gamification to Increase Employee Engagement

9 min read
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Employee engagement is one of the biggest factors that drives any business - after all, the company only does as well as its employees do.

Gamification has been a long-discussed topic in the business world and has people torn over how effective it is. With sub-par employee engagement, companies are willing to try almost every solution under the sun, including introducing gamification in their companies. There are many elements to the process of gamification that show a significant positive approach and helps employees bring back the spark in their work!
So, what is gamification?

It also adds an element of fun to the workplace and promotes a way for employees to learn more about the company as well. For instance, imagine hosting a fun trivia night for the employees where they can win prizes by guessing facts about the company, products, and services! Such a light-hearted environment removes the stress of work and helps promote a healthier place to work in.

Key Takeaways:

  1. Gamification is a strategy that utilizes game elements and mechanics in a non-gaming context to enhance employee engagement and motivation.
  2. By incorporating elements like challenges, rewards, leaderboards, and progress tracking, gamification transforms routine work tasks into more enjoyable and interactive experiences.
  3. Gamification can help foster healthy competition, collaboration, and a sense of achievement among employees, leading to increased productivity and job satisfaction.
  4. Tailoring gamification techniques to align with your company's objectives and the preferences of your employees is crucial for its successful implementation.
  5. Through effective gamification, you can encourage desired behaviors, skill development, and knowledge acquisition, creating a continuous learning culture within your organization.
  6. Gamification platforms and tools provide convenient solutions for implementing gamification strategies, offering features like customization, analytics, and real-time feedback.
  7. Regular evaluation and optimization of gamification initiatives are essential to ensure their long-term effectiveness and to address evolving employee needs and preferences.
  8. Successful gamification initiatives can result in improved employee morale, higher engagement levels, increased productivity, and ultimately, a more positive and thriving work environment.

Table of Contents

Why use gamification for your company?

Research in this article by Medium shows that the use of gamification increases employee productivity by 90%, and 72% of employees feel the competition pushed them to work harder! With such big numbers on its side, gamification can help in boosting employee engagement when implemented the right way.

Gamification helps in creating a stimulating environment that motivates employees to do better than others and win. Remember how you felt as a child when you won a prize or medal? It's basic human psychology to get excited by this thrill and try to win more.

Companies can bank on this but only if they understand what exactly motivates their employees - is it a salary bonus, gift cards, or other prizes with quiet praise or do they want to get recognition and also want to be called the employee of the month! Do they prefer short term or long term rewards? It is important to listen to what really motivates your employees and device a plan that offers rewards that will excite them to be more productive and better their job performance.

It is also important to connect the gamification plan with the objectives and goals of your company. Ultimately, they must work towards helping your business grow. Create a game-based system that not just works for your employees, but also helps you. Failure to listen to your employees and understand what works can lead to disastrous results with a failed gamification project.

You can avoid this by following the below tips -

  • First, identify the goals you are trying to meet by using gamification in your office.
  • Understand your employees and find out their motivating factors.
  • Create a gamification system based on your goals and your employees' skills and motivations.
  • Properly communicate the purpose, rewards, and how to take part in this so all employees are on board.
  • Analyse your gamification strategy and change it according to what works and what doesn't.

How to use gamification for your business?

Once you've understood what gamification is and how it can help you with your business, the next step is to find the best way of deploying it in your office. There are many ways in which gamification can be used in offices and can help in reaching different goals and objectives.

    • Increase job performance -

Enhance job performance by motivating employees towards something positive. It could be as simple as competing for employee of the month to playing a status based game where you level up every time you meet a certain objective.

No matter the kind of game-based system you use to help your employees do their best, the stimulating environment and the drive to win is sure to push them harder!

    • Better your communication -

Managers and other people in higher positions often forget about communicating with the "small guys." Employees at every stage need important feedback to understand how they are doing and if they are going on the right track.

Using gamification helps remove this distance and creates an easier way for employees to get the feedback they need and for managers to better understand them.

    • Employee training -

Whether it is new or old employees you want to train, using gamification to do so can open many doors for you. Make the on-boarding process easier to help current employees learn about new techniques, products, software updates, and more.

Training is usually seen as a boring activity that most employees don't want to be a part of. Introducing gamification into the mix not just helps them learn more, but also pushes them to take part in the training session in the first place!

The key to understanding the right gamification process for you lies in understanding want your company and your employees need. By using gamification and implementing it correctly, you can surely achieve the desired goals for your business. Gamification positively affects job performance and employee engagement while helping the company grow and do better.


In conclusion, gamification is a game-changing strategy that FiveCRM can offer to elevate employee engagement within your organization. By integrating FiveCRM's powerful gamification features, you can unlock the full potential of your workforce and create a more motivated, productive, and satisfied team.

Throughout this blog post, we have explored the key principles of gamification and how it can transform the way employees interact with their work. We have highlighted the benefits of incorporating game elements, such as challenges, rewards, leaderboards, and progress tracking, to make work tasks more enjoyable and interactive. With FiveCRM, you have access to a comprehensive gamification platform that provides customizable solutions, real-time analytics, and valuable feedback to drive engagement and optimize performance.

By leveraging FiveCRM's gamification capabilities, you can encourage healthy competition, foster collaboration, and create a sense of achievement among your employees. The platform allows you to align gamification strategies with your company objectives and tailor them to meet the preferences of your workforce. With the continuous learning culture that gamification promotes, your employees can develop new skills, acquire knowledge, and stay motivated to reach their full potential.

To experience the transformative power of gamification with FiveCRM, we invite you to book a demo. Our team of experts will guide you through the platform's features and show you how it can be tailored to your specific organizational needs. Don't miss out on the opportunity to revolutionize your employee engagement practices and create a more vibrant and motivated workforce.

Take the first step toward unleashing the untapped potential of your employees with FiveCRM's gamification solutions. Book a demo today and witness the positive impact it can have on your organization's success.


Q: What is gamification?

A: Gamification is the strategic integration of game elements and mechanics into non-gaming contexts, such as the workplace. It involves incorporating elements like challenges, rewards, leaderboards, and progress tracking to make tasks more engaging and motivating.

Q: How can gamification benefit my organization?

A: Gamification offers numerous benefits for organizations. It can boost employee engagement, productivity, and job satisfaction. By creating a more interactive and rewarding work environment, gamification promotes healthy competition, collaboration, and a sense of achievement among employees.

Q: How can FiveCRM help with gamification?

A: FiveCRM provides a comprehensive gamification platform that enables organizations to implement and optimize gamification strategies. With FiveCRM, you gain access to customizable solutions, real-time analytics, and valuable feedback to drive engagement and enhance performance.

Q: Can gamification be tailored to suit our company's objectives and preferences? 

A: Absolutely! One of the strengths of gamification is its flexibility. With FiveCRM, you can tailor gamification strategies to align with your company's objectives and the preferences of your employees. This customization ensures maximum effectiveness and relevance.

Q: How can gamification encourage learning and skill development?

A: Gamification creates a continuous learning culture by incentivizing and rewarding desired behaviors. Through challenges and progress tracking, employees are motivated to acquire new skills, expand their knowledge, and improve their performance.

Q: Is FiveCRM suitable for organizations of all sizes?

A: Yes, FiveCRM caters to organizations of various sizes, from small businesses to large enterprises. The platform offers scalability and flexibility to meet the unique needs of different organizations.

Q: How can I get started with FiveCRM's gamification solutions?

A: To get started with FiveCRM's gamification solutions, we invite you to book a demo with our team. During the demo, our experts will guide you through the platform's features, discuss your specific requirements, and demonstrate how FiveCRM can be tailored to your organization's needs.

Q: How often should gamification initiatives be evaluated and optimized?

A: Regular evaluation and optimization of gamification initiatives are essential to ensure their long-term effectiveness. As employee needs and preferences evolve, it is important to monitor and adjust gamification strategies to maintain engagement and relevance.

Q: Can gamification really make a difference in employee engagement?

A: Yes, gamification has proven to be a powerful tool for enhancing employee engagement. By transforming work tasks into more enjoyable and interactive experiences, gamification creates a sense of purpose, accomplishment, and motivation among employees.

Michael King says...

"I can’t think of a time where a client has requested something that we weren’t able to do with FiveCRM. Unlike most systems, it has a lot of flexibility."

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Managing Director, Senior Response


“Each client, and each of their campaigns, has its own unique specifications. We essentially needed to set up mini CRMs on one platform to meet those requirements.”

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Operations Director, Team Telemarketing

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