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Over-used Phrases to Remove From Your Sales Emails Right Now!

8 min read
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Sales emails are all about getting through to your potential customer and standing out from other companies in their inbox. We all have a set way of writing emails, but overused and cliched phrases and lines can make you seem too generic. While not the worst sin to commit when sending out a sales email, overly used phrases make sales reps seem boring and repetitive, lacking creativity.

In this new age of technology, customers have evolved and they look forward to a creative spark in sales emails for them to really get interested. Improve your response rate and lead conversion with simple and effective changes you can make in your next sales email!

Try to avoid these common phrases and try these alternate suggestions instead.

Key Takeaways:

  1. Be unique and original: Removing overused phrases from your sales emails helps you stand out from the crowd and appear more genuine and authentic.

  2. Personalize your messages: Tailor your emails to address the specific needs and pain points of your prospects. Show that you understand their challenges and offer tailored solutions.

  3. Focus on value and benefits: Instead of relying on clichéd phrases, emphasize the specific value and benefits your product or service brings to the table. Use concrete examples and data to support your claims.

  4. Craft compelling subject lines: Capture the attention of your recipients with creative and intriguing subject lines that entice them to open and read your emails.

  5. Incorporate storytelling techniques: Engage your prospects by incorporating relevant anecdotes or success stories that illustrate how your product or service can make a positive impact.

  6. Test and analyze: Continuously test different approaches and analyze the performance of your sales emails. Monitor open rates, click-through rates, and conversions to refine your strategy and optimize results.

  7. Leverage technology: Utilize CRM platforms like FiveCRM to streamline and enhance your email marketing efforts. Take advantage of features such as contact management, email templates, automation, and analytics to boost your effectiveness.

Table of Contents

1. "Sorry for getting back to you so late"

Let's face it, not many people have time to reply to emails right away and are constantly responding with this phrase. Not only does this make you look remorseful, but also sheds light on the fact that you didn't get back to your prospect when you said you would.

Instead, write about this in a more positive light, saying:

"I have given some thought to our last conversation and wanted to update you..."
"Thank you for your patience..."

2. "I hope all is well with you"

Commonly used as a way to open an email, this is a go to for most people as it is polite and works as a buffer before you ask your prospect a favour. Unfortunately, this cliched line usually comes off as a formality and doesn't actually show concern.

Instead try to get straight to the point and not beat around the bush. Being straightforward is a good idea and you can lead your email with:

"I am writing to you today because..."
"Our mutual friend (name) suggested you might be interested in..."

3. "Thanking you in advance"

While sent with good intentions, sales reps don't realize how binding this statement may seem to their prospect. Thanking them for a favour in advance makes it seem like they don't have a choice and that you have taken it for granted that they will do what you have asked of them.

Instead thank them in a less binding way, with:

"Thank you for the time you have given me..."
"I appreciate any help that you can offer..."

4. "As per our previous discussion"

Even though most sales reps use this phrase as a friendly reminder of the previous conversation they had with their prospect, it usually comes off as passive-aggressive. It makes it seem like you don't trust the prospect to actually remember.

It is a better idea to get right to the point and simply write about what you discussed, because even if they don't remember it, they wouldn't have to ask you about it again. Use:

"In response to your question about..."
"I am writing in to discuss further about..."

5. "Regards"

Signing off the email is just as important as its beginning, and you must make it memorable. While a simple "best" or "regards" is not wrong, it is also very impersonal. Make it memorable and personal, so the prospect feels like replying to you.

Try to end with something that relates to them personally at the moment, by saying:

"I wish you luck for your upcoming event..."
"Look forward to knowing more about your..."

These simple changes in your everyday emails can definitely help you maximise your conversations and get prospects interested in what you have to say. Replace overused phrases for more personalised and meaningful emails, which may take longer to compose but will definitely help increase your response rate in the long run!


In conclusion, removing overused phrases from your sales emails is a powerful way to elevate your communication and stand out from the competition. By crafting unique, personalized messages that resonate with your prospects, you can create a more genuine and engaging experience that drives results.

To take your sales emails to the next level and experience the full capabilities of effective email marketing, we invite you to book a demo with FiveCRM. Our comprehensive CRM platform offers advanced features such as contact management, email templates, automation, and analytics to streamline your email marketing efforts and maximize your conversions.

During the demo, our team will walk you through the features and benefits of FiveCRM, showcasing how it can empower your sales team, enhance customer engagement, and drive revenue growth. Don't miss this opportunity to transform your email marketing strategy and achieve outstanding results.

Book your free demo today by visiting our website or reaching out to our dedicated sales team. Let FiveCRM be your partner in revolutionizing your sales emails and unlocking the true potential of your business. Get started now and see the difference it can make in your sales success!


Q: Why should I remove overused phrases from my sales emails?

A: Removing overused phrases from your sales emails is important because it helps you stand out from the competition, appear more genuine and authentic, and engage your prospects with fresh and compelling messaging.

Q: What are some common overused phrases in sales emails?

A: Some common overused phrases in sales emails include "revolutionary," "cutting-edge," "game-changer," "one-size-fits-all," and "best-in-class." These phrases have become clichés and can make your emails sound generic and insincere.

Q: How can overused phrases impact the effectiveness of my sales emails?

A: Overused phrases can diminish the impact of your sales emails because they lack originality and fail to capture the attention of your prospects. They can create a sense of skepticism and make your emails appear less personalized and tailored to the recipient.

Q: What should I do instead of using overused phrases in my sales emails?

A: Instead of relying on overused phrases, focus on crafting unique and compelling messages that highlight the specific value and benefits your product or service offers. Use concrete examples, specific data, and personalized language to engage your prospects.

Q: How can I make my sales emails more effective and engaging?

A: To make your sales emails more effective and engaging, personalize your messaging based on the recipient's needs and pain points. Focus on providing valuable solutions, demonstrating your expertise, and creating a sense of urgency or exclusivity.

Q: Should I completely avoid using common sales phrases?

A: It's not necessary to completely avoid all common sales phrases, but it's important to use them sparingly and in a meaningful way. When using sales phrases, ensure they are relevant, specific, and support the overall message you're conveying.

Q: How can I differentiate my sales emails from competitors?

A: To differentiate your sales emails from competitors, focus on understanding your prospects' unique challenges and tailoring your messages accordingly. Provide personalized solutions, showcase your knowledge, and emphasize the benefits that set your product or service apart.

Q: Can I use storytelling techniques in my sales emails?

A: Yes, storytelling techniques can be effective in sales emails. By incorporating relevant anecdotes or success stories, you can create a more engaging and memorable experience for your prospects, making your emails stand out and resonate with them.

Q: How can FiveCRM assist in optimizing sales emails?

A: FiveCRM offers a comprehensive CRM platform that can assist in optimizing your sales emails. With features such as contact management, email templates, automation, and analytics, FiveCRM provides the tools to streamline and enhance your email marketing efforts.

Q: What is the importance of testing and analyzing the performance of sales emails?

A: Testing and analyzing the performance of sales emails is crucial to identify what resonates with your prospects and what can be improved. By tracking open rates, click-through rates, conversions, and other key metrics, you can refine your email strategy and maximize its effectiveness.

Michael King says...

"I can’t think of a time where a client has requested something that we weren’t able to do with FiveCRM. Unlike most systems, it has a lot of flexibility."

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Managing Director, Senior Response


“Each client, and each of their campaigns, has its own unique specifications. We essentially needed to set up mini CRMs on one platform to meet those requirements.”

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Operations Director, Team Telemarketing

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