3 Important Factors For Converting Leads Into Customers

4 min read

Leads interested in your brand can be found everywhere - social media followers, landing page viewers, whitepaper downloaders, contact us form fillers, webinar registrants, and even people who directly contact or interact with you. But even with this high influx of prospects, many businesses fail to convert them into customers. While sometimes, the decision is out of your hands, most times there are vital steps that you can take to keep these leads interested and coming back for more.

If you're noticing too many leads or prospective clients slip out of your fingers, it's time to reconsider your conversion process. Here are some important factors for converting leads into customers by improving your sales closing strategy.

Don't waste time

Be timely when it comes to contacting or reaching back to leads who have shown interest. The adage, "the early bird catches the worm" applies here perfectly because if you don't take the opportunity, your competitor will!

Once you get a query about your products or services, your sales reps should waste no time in getting back with the required answers or proposals. Instead of taking days to put together a proposal for the various products or services you offer, make sure to have pre-made templates that can be customised and sent quickly.

Determine product and price configuration

A one-size-fits-all approach is no more possible to use as customers have various demands that cannot be met with the exact same solution. Also, with varying products and price points, it isn't possible to stick to the same quotes, especially when there are requirements to bundle and price products. This is when using a product and pricing configuration strategy is needed to tailor your products and services to meet the exact needs of each lead.

Keep processes consistent

Being consistent in everything your business does is imperative to see steady growth internally and externally. You must ensure that all sales reps follow the same steps and processes as a way to ensure each customer gets efficient services and you can maintain a level of progress that helps create a positive impression as well. By repeatedly using the same processes and delivering consistent services to leads and customers for a long period, you can create a positive impression as well as build customer confidence over time.

There are several reasons due to which a lead decides to buy from your brand and become a recurring customer. While they can't all be stated here, the above factors can provide you with a broad perspective of what should be done. Make sure to follow these critical steps for improving your sales closing processes, as well as consider Customer Relationship Management software to make implementing these steps easier. Such software comes with automation to ensure consistency and timely communication, as well as offers features that help with product and pricing configuration as well as pre-loaded templates to make replying to leads much faster.

Get in touch with FIVE CRM to know more about our features that can help your business grow.

Michael King says...

"I can’t think of a time where a client has requested something that we weren’t able to do with FiveCRM. Unlike most systems, it has a lot of flexibility."

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Managing Director, Senior Response


“Each client, and each of their campaigns, has its own unique specifications. We essentially needed to set up mini CRMs on one platform to meet those requirements.”

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Operations Director, Team Telemarketing

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