A small sales team compares different sales enablement tools that might improve daily tasks in their outbound contact center.

10 Best Sales Enablement Tools To Consider for Your Sales Team

17 min read
folder icon Sales

Sales enablement provides sales teams with the resources required to do their jobs more successfully. This process differs from marketing because it focuses on how sales reps communicate and engage with prospects throughout the sales lifecycle before closing a deal.

There are various sales enablement tools on the market. You can use one of these solutions alongside your sales playbook—a document that describes best practices, tactics, strategies, and outcomes for selling products and services. FiveCRM has compiled the 10 best sales enablement solutions for 2022 based on features, price, capabilities, and free trial options.

Key Takeaways:
  1. Importance of Sales Enablement Tools: Discover the significance of leveraging sales enablement tools to empower your sales team. These tools streamline processes, enhance productivity, and improve overall sales effectiveness, resulting in increased revenue and customer satisfaction.

  2. Comprehensive Sales Enablement Solutions: Explore a curated list of the top 10 sales enablement tools to consider for your sales team. These solutions offer features such as content management, sales training, analytics, CRM integration, and collaboration capabilities, providing a holistic approach to sales enablement.

  3. Content Management and Personalization: Sales enablement tools offer robust content management systems that allow you to organize, customize, and distribute sales collateral efficiently. Personalization features enable tailoring content to specific prospects, increasing engagement and conversion rates.

  4. Sales Training and Onboarding: Effective sales enablement tools provide training and onboarding resources to equip your sales team with the necessary skills and knowledge. Access to training modules, coaching materials, and performance tracking helps enhance sales skills and ensures consistent messaging across the team.

  5. Analytics and Reporting: Gain valuable insights into sales performance with sales enablement tools that offer comprehensive analytics and reporting capabilities. Track key metrics, monitor sales activities, and identify areas for improvement, enabling data-driven decision-making and continuous optimization.

  6. Integration with CRM Systems: Integration with customer relationship management (CRM) systems is a crucial feature of sales enablement tools. Seamless integration allows for centralized data management, real-time updates, and improved collaboration between sales and marketing teams.

Table of Contents

Things To Consider When Selecting a Sales Enablement Tool

Here are some factors to consider when choosing a sales enablement solution for your call center:

  • Ease of Use – Sales enablement tools should have a simple user interface, preferably with point-and-click or drag-and-drop functionality.
  • Analytics and Reporting Capability – The best sales enablement software tools generate real-time intelligence at every stage of the sales cycle. Choose a product that lets you view metrics via dashboards, reports, heatmaps, and other data visualizations.
  • CRM Integration Ability – Sales enablement tools should integrate with a CRM system of your choice for more successful sales outcomes. Alternatively, choose a solution like FiveCRM that combines sales enablement and customer relationship management in one system.
  • Content Creation and Management Capabilities – Consider a sales enablement platform that lets you create and manage content. The best tools allow you to write and share blog posts, social media posts, and other marketing messages with potential customers.
  • Mobile Friendliness – Mobile-friendly sales enablement tools let you improve sales processes wherever you are in the world. You can automate and manage day-to-day tasks from your smartphone or tablet and supply the right resources to sales teams.

Read more: What is a Sales Funnel?

Comparison Table of Sales Enablement Tools

Compare the best sales enablement tools examples in the table below:

Price Free trial/demo? Best for Key features
FiveCRM From $70 per license, with discounts for additional licenses. Live product demo Call centers of all sizes Unlimited data storage, up to 999 separate databases, account management, power dialing, auto-dialing, lead scoring
Boomerang Depends on the email service provider. Boomerang for Gmail starts from $4.98 per month No free trial or demo Businesses of all sizes Email templates, real-time analytics, email marketing automation
Emissary Unknown No free trial or demo Medium-to-large businesses Connect with real advisors, grow relationships with influencers
Salesforce From $25 per user per month 30-day free trial Large businesses Reduce time-to-revenue, identify sales enablement trends, access sales performance analytics
DocSend From $10 per user per month 14-day free trial Small-to-medium businesses Secure documents in a centralized database, access page-by-page analytics
Salesloft Unknown Product demo Medium-to-large businesses Track campaigns, integration with third-party tools, customization
Chorus Unknown Product demo Medium-to-large businesses Identify won and missed deals, review and highlight phone conversations
Mindtickle Unknown Product demo Medium-to-large businesses Performance management, real-time analytics, identify call scores
Zendesk From $150 per user per month Free trial Large businesses Build knowledge bases, interact with potential customers via live chat
HubSpot CRM Free version available. Paid-for plans start from $45 per month 14-day free trial Medium-to-large businesses Account management, analytics, data visualizations

Best Sales Enablement Tools

Here are the 10 best sales enablement tools for 2022 based on price, features, capabilities, and free demo options.

1. FiveCRM

FiveCRM is a CRM system for call centers that offers a wide range of sales enablement features. Built for inbound and outbound sales teams, including telesales teams, this platform closes more deals by allowing users to engage with prospects and leads.

Not all CRM systems are sales enablement tools, but FiveCRM provides reps with the resources and tools required for more successful sales outcomes. For example, the platform's auto-dialing feature reduces wasted time between outbound calls and improves call productivity. Users can also access analytical tools that generate insights into sales enablement processes and provide a single source of truth for all sales-related data in a call center.

FiveCRM Key Features

  • FiveCRM improves sales efficiency with workflow automation, call management, and optimized sales processes. Call guides and scripts assist reps during inbound and outbound calls and make it easier to resonate with potential customers.
  • This sales enablement CRM solution offers unlimited data storage and up to 999 separate databases, allowing you to scale your call center operations.
  • Marketing and performance tools monitor operational performance and improve lead generation opportunities, helping agents capture lucrative leads during the sales process.
  • FiveCRM's lead scoring feature identifies high-value leads for nurturing.

FiveCRM Pricing

FiveCRM's plan for U.S.-based customers starts from $70 per license with no add-ons required. There are discounts for additional licenses. Users receive auto-dialing/hang-up, power dialing, preview dialing, consolidated reporting, call recording, unlimited data storage, up to 999 separate databases, 7,000 call minutes within North America, GDPR compliance, world-class security, analytical tools, and a free Windows smartphone. Why not try FiveCRM's features with a live demo?


Designed for call centers with 5–250+ seats, FiveCRM can double your call rate compared to regular CRMs. The platform combines sales enablement and customer relationship management with reporting, auto-dialing, power dialing, and account management. FiveCRM could double your call rate compared to traditional CRMs features.

Get FiveCRM now.

2. Boomerang

Boomerang is an email marketing automation tool that improves sales enablement in your call center. It analyzes data to determine which customers will open your emails and take action, helping sales teams optimize omnichannel marketing campaigns.

Boomerang Key Features

  • Email templates help you create the right marketing messages for the right demographic.
  • Boomerang integrates with Google Suite and Microsoft Outlook.
  • Access real-time analytics about email open and conversion rates from an easy-to-use dashboard.

Boomerang Pricing

Boomerang pricing depends on the email service provider you use in your call center environment. For example, Boomerang for Gmail pricing starts from $4.98 per month. There is currently no free trial or demo available.


Boomerang is one of the best sales enablement tools examples because it helps sales reps close more deals. This email marketing automation solution generates unparalleled intelligence about prospects and leads, allowing you to move more people through your pipelines.

Learn more about Boomerang.

Read more: Beginner's Guide to Email Marketing Automation

3. Emissary

Emissary is a sales enablement tool that lets you connect with live sales executives and receive advice about how to close deals. This "human intelligence network" can improve sales processes and provide unparalleled insights for call centers like yours.

Emissary Key Features

  • Empower sales teams by connecting with Emissary's network of high-level sales advisors.
  • Choose an advisor in your industry or niche (insurance, retail, finance, etc.) for more accurate insights.
  • Build and grow relationships with industry influencers and authority figures and scale your call center operations.

Emissary Pricing

Emissary doesn't publish prices on its website, so you need to contact the company for a custom quote. There is no free trial or live demo available.


While many sales enablement tools use data to close deals, Emissary lets you engage with real industry professionals about the best ways to grow your business.

Learn more about Emissary.

4. Salesforce

Salesforce is one of the most-used CRM systems in the world and comes with various sales enablement features. For example, you can access sales performance analytics that help you close more deals.

Salesforce Key Features

  • Reduce time-to-revenue with workflow updates.
  • Notify reps of the latest sales enablement trends.
  • Integrate Salesforce with other enablement tools for more successful sales outcomes.

Salesforce Pricing

Salesforce's Essentials package starts from $25 per user per month. However, call centers should upgrade to a premium plan for specific sales enablement features. Salesforce currently offers a 30-day free trial with limited functionality.

Learn more about Salesforce.

5. DocSend

DocSend is a sales enablement tool that lets you securely share business-sensitive documents with prospects and leads. The platform tells you who engages with your documents, allowing you to move prospective customers through your sales funnels and close more deals.

DocSend Key Features

  • Page-by-page analytics reveal insights about the people who read your documents.
  • Secure documents in one centralized system and improve compliance.
  • Prospects and leads can access documents via one simple URL.

DocSend Pricing

DocSend has four different pricing tiers, with its cheapest plan starting from $10 per user per month. You can try DocSend for 14 days with a free trial.


DocSend has an easy-to-use interface and various analytical features, making it a great sales enablement tool for document management.

Learn more about DocSend.

6. Salesloft

Salesloft helps sales teams meet internal objectives with campaign management features that target prospects at different stages of the sales cycle. Use this tool to optimize sales enablement in your call center.

Salesloft Key Features

  • Salesloft tracks every aspect of your campaigns and generates real-time analytics that guides sales teams.
  • You can integrate Salesloft with other third-party sales enablement tools.
  • Customize Salesloft based on your specific campaign, demographic, and business objectives.

Salesloft Pricing

Salesloft doesn't publish any prices on its website. However, you can request a product demo and sample the platform's features.


By tracking and managing campaigns, sales reps can close more deals and generate additional revenue for your organization. Salesloft's features allow reps to achieve these goals.

Learn more about Salesloft.

Read more: Why is Email Marketing So Effective?

7. Chorus

Chorus is a tool that uses conversation intelligence to help sales teams identify won or lost deals. This platform monitors metrics such as talk-to-listen ratios and the factors influencing successful sales enablement over the phone.

Chorus Key Features

  • AI-powered insights provide information about missed deals, helping you improve sales enablement.
  • Review and highlight phone conversations with prospects and customers.
  • Identify new ways to engage with potential customers over the phone.

Chorus Pricing

Chorus doesn't publish pricing details on its website, and you will need to contact a company rep for a custom quote. You can sign up for a free demo.


Chorus helps call centers like yours to identify the factors that result in won or lost deals, making it a valuable sales enablement tool.

Learn more about Chorus.

8. Mindtickle

Mindtickle can help close more deals with its wide range of sales enablement features. One of its best features is a customizable knowledge base that provides sales teams with the latest techniques and methods for selling products and services.

Mindtickle Key Features

  • Performance management features help you train reps to become more effective salespeople.
  • Real-time analytics reveal insights about various sales enablement features.
  • Discover average call scores for agents in your team and use this information to improve sales enablement.

Mindtickle Pricing

Mindtickle doesn't publish pricing details online. However, you can contact the company for a customized quote. Mindtickle currently offers a demo on request.


Mindtickle boasts several sales enablement features that help agents win more deals. You can improve performance management, access up-to-date sales analytics, and create a knowledge base for reps.

Learn more about Mindtickle.

9. Zendesk

Zendesk supports sales enablement by tracking interactions with potential customers at various touchpoints. This customer service software solution can close more deals by measuring and collecting the entire customer experience.

Zendesk Key Features

  • Build knowledge bases for potential customers that improve engagement and lead to more sales.
  • Interact directly with prospects and leads via live chat.
  • You can integrate Zendesk with Salesforce, Google Analytics, and other third-party platforms.

Zendesk Pricing

Zendesk's enterprise plans start from $150 per agent per month. You can sign up for a free trial of an unspecified length.


Zendesk benefits enablement by establishing connections with potential customers at different stages of the sales lifecycle. The platform's numerous integrations can enhance sales enablement further and provide reps with resources to close deals.

Learn more about Zendesk.

10. HubSpot CRM

HubSpot CRM manages customer relationships when nurturing potential customers and closing deals. It helps you organize, track, and handle relationships with leads and prospects interested in your products and services.

HubSpot CRM Key Features

  • Update customer accounts with information that helps reps close more deals, such as demographic data, purchasing histories, and previous interactions.
  • View customer data on reports, dashboards, heatmaps, and other data visualizations. Share data insights with reps for more successful sales enablement.
  • HubSpot CRM is an easy-to-use platform with a point-and-click interface.

HubSpot CRM Pricing

There is a free version of HubSpot CRM, but you might want to upgrade to one of the platform's premium plans to access advanced sales enablement features. Paid-for packages start from $45 per month. You can sign up for a 14-day HubSpot CRM trial.


HubSpot CRM is a powerful CRM solution that drives sales enablement. However, this platform targets various businesses and doesn't cater specifically to call centers, making FiveCRM a more valuable investment for organizations like yours.

Learn more about HubSpot CRM.

Read more: 4 Ways To Reduce Customer Churn


The sales enablement tools examples listed above can help reps improve sales processes and close more deals. Compare these different products based on price, features, and capabilities and pick the right solution for your business requirements. Your chosen tool should automate many tasks associated with sales enablement and provide outstanding business value. 

FiveCRM combines customer relationship and sales enablement with auto-dialing, power dialing, in-built marketing, analytics, reporting, account management, and other features. Get FiveCRM now.

FAQ Section

What is a sales enablement tool?

A sales enablement tool streamlines the tasks associated with closing deals. These platforms provide sales reps with the resources to engage with prospects, gather information, and sell products and services.

FiveCRM is a CRM with built-in sales enablement functionality. Discover how this platform can benefit your call center.

Is CRM a sales enablement tool?

CRMs, by nature, are not sales enablement tools. These systems help manage customer relationships and track communications. Some CRMs, however, have sales enablement features that help reps close more deals and drive revenue opportunities.

What is a sales enablement playbook?

A sales (or sales enablement) playbook is a document that describes best practices, tactics, strategies, and outcomes for selling products and services. You can use a sales playbook alongside a sales enablement tool to close more deals.

How is sales enablement different than marketing?

Sales enablement differs from marketing because it focuses on the resources reps need to close deals. Marketing refers to the process of increasing awareness about products and services.

Michael King says...

"I can’t think of a time where a client has requested something that we weren’t able to do with FiveCRM. Unlike most systems, it has a lot of flexibility."

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Managing Director, Senior Response


“Each client, and each of their campaigns, has its own unique specifications. We essentially needed to set up mini CRMs on one platform to meet those requirements.”

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Operations Director, Team Telemarketing

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