An employee using his Zoho account on the computer.

Top 10 Zoho CRM Alternatives in 2024

14 min read
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Zoho is one of the most popular Customer Relationship Management (CRM) software tools to help businesses manage their interactions with leads and customers. If you're here looking for an alternative — either after trying it or because it does not suit your business — here's a list of other tools, like FiveCRM, that may fit the bill.

First, here are key takeaways from this article:

  • Zoho CRM offers businesses a feature-rich customer relationship management software that empowers them to manage customer interactions and relationships easily.
  • One of its strengths lies in flexibility, allowing users to customize the platform with custom fields, reporting, and integrations.
  • Before switching from Zoho, consider other tools' features, price points, and ease of use.
  • The top alternatives for Zoho include FiveCRM, monday sales CRM, Pipedrive, HubSpot, SugarCRM, Salesforce, Oracle, ProofHub, Insightly, and Copper.

Table of Contents:

Here are the top 10 CRM tools that are great alternatives to Zoho:

  1. FiveCRM
  2. monday sales CRM
  3. Pipedrive
  4. HubSpot
  5. SugarCRM
  6. Salesforce
  7. Oracle
  8. ProofHub
  9. Insightly
  10. Copper

Top 10 Zoho CRM Alternatives Comparison Chart


Key Features



4.4/5.0 (G2)

Lead management

Analytics and reporting

Email marketing

Starts at $70 per seat if billed monthly or $63 per seat when billed annually

monday sales CRM

4.6/5.0 (G2)

Sales force automation

Workflow automation features

Starts at $10 per seat/month if billed annually


4.2/5.0 (G2)

Streamlined pipeline management

Customizable pipeline

Contact history

Subscription-based options like Advanced, Professional, Power, and Enterprise. Its popular plan, Professional, starts at $49.90 per user/month when billed annually


4.4/5.0 (G2)

Automated email sequences

Email templates and HubSpot AI

Reporting and analytics

HubSpot is a free tool, but the Sales Hub comes with premium features starting at $20 monthly


4.2/5.0 (Gartner)

AI-powered campaigns

User-friendly dashboard

Starts at a minimum of three users for $49 per user/month. As your team scales, you can access advanced features starting at $1,000 monthly for unlimited users and up to 10,000 contacts (billed annually)


4.3/5.0 (G2)

Highly customizable

Sales forecasting

Deep integrations

Pricing varies according to the product or solution


3.7/5.0 (G2)

Customer data hub

Identify duplicate data

User-friendly interface

Pricing available through sales team.


4.5/5.0 (G2)

Task management

Custom workflows


Either an essential plan for $45 monthly or Ultimate Control for $89 monthly — both billed annually


4.2/5.0 (G2)

Sales pipeline and lead management

Marketing and lead automation capabilities

Starts at only $29 per user


4.5/5.0 (G2)

Centralized contact management

Mobile app

Email and marketing tools

Starts at $23 per month if paid annually

What is Considered a Zoho CRM Alternative?

Zoho CRM offers businesses a feature-rich customer relationship management software that empowers them to easily manage customer interactions and relationships.

One of its strengths is flexibility, enabling businesses to customize the platform according to their liking. Thanks to custom fields, workflows, reports, and robust integrations with other applications, Zoho CRM is a favored choice for businesses of all sizes and industries — but more so for new business deals.

Several CRM tools undoubtedly pose as fitting alternatives to Zoho. In fact, CRM software is abundant in the market today. The question is: Which one fits your team?

How to Evaluate Zoho CRM Alternatives for Your Company

Before making the switch, here are three things to consider as you evaluate which ones fit your company's needs:


Zoho's CRM features include website tracking, lead management, opportunity management, reporting and analytics, dashboards, APIs, and more. When looking for alternatives, be sure the tool you choose at least includes these features.


While the price point is crucial, the decision goes beyond whether it fits your budget. Given its features and benefits, does the platform give you the most value for money? Does it give you significant cost savings in the long term, even if it seems more expensive now?

Ease of Use

Consider whether the CRM tool is friendly and easy to use. Your team may be different levels of tech-savvy — some being able to adapt to the tool quicker than others. Ensure that the alternative doesn't require a steep learning curve.

Also, check its integration capabilities. Does it integrate seamlessly with your current tech stack?

1. FiveCRM

FiveCRM Dashboard with vibrant displays of data.

Rating: 4.4/5.0 (G2)

Key Features:

  • Lead management: Boost lead generation and manage a higher volume of quality leads with custom tracking, scoring, scraping, and warming tools. 
  • Analytics and reporting: Enhanced reports boost your progress monitoring, assessments, and reporting to stakeholders.
  • Email marketing:  Easily create and send targeted email campaigns to customers and prospects. While you're at it, take advantage of various templates and customization options.

FiveCRM is an excellent alternative to Zoho CRM, especially for getting leads in the B2B space. Its intuitive interface and seamless integration make it an all-in-one package solution for managing customer relationships.

Some features that FiveCRM has that Zoho does not include internal custom apps (thanks to the native app builder) and appointment booking. FiveCRM also has a comprehensive support portal and access to email, phone, and training sessions. It also has a live chat function, which is absent in Zoho.

FiveCRM offers subscription-based pricing options starting at $70 per seat if billed monthly or $63 per seat when billed annually.

Refer to this PDF guide for an in-depth comparison between Zoho and FiveCRM.

2. monday sales CRM


Rating: 4.6/5.0 (G2)

Key Features:

  • Sales force automation: Enjoy an efficient sales process with features such as contact and account management, opportunity and pipeline management, task and activity management, desktop integration, and customer contract management.
  • Workflow automation features: Boost your success rate and work faster by getting rid of manual and tedious tasks, automating lead assignments, and setting up meeting reminders and notifications for lead activities.

monday sales CRM is the ultimate productivity tool that banks on its strength in automation. The platform improves efficiency and optimizes workflows through its user-friendly interface and various automation features.

Other CRM features include marketing automation and lead management, robust integration, mobile and social support, reporting, forecasting, and analytics.

monday sales CRM offers four pricing options, starting at $10 per seat per month, billed annually.

3. Pipedrive

10 Best Marketing Automation Lead Generation Software | FiveCRM

Rating: 4.2/5.0 (G2)

Key Features:

  • Streamlined pipeline management: Track deals and sales progress, from initial lead to purchase, while automating repetitive tasks.
  • Customizable pipeline: Customize your pipeline to match your sales cycle with custom stages and fields, plus toggle options for modules and other features you want to switch off.
  • Contact history: View all customer interactions, such as an entire history of your calls, emails, and meetings with them.

Pipedrive is a cloud-based CRM platform that offers everything from scheduling tools for setting up remote sales meetings, lead and deal management, marketing, and tracking to several third-party integrations.

Pipedrive boasts of its visual sales pipeline that provides a bird's eye view of your sales cycle, a complete history of client interactions, and customizable fields.

You can get a free 14-day trial period. Afterward, you'll have subscription-based options like Advanced, Professional, Power, and Enterprise. Its popular plan, Professional, starts at $49.90 per user/month when billed annually.

4. HubSpot Sales Hub

JTBD 1_Unify your Teams and Channels (Option 1)

Rating: 4.4/5.0 (G2)

Key Features:

  • Automated email sequences: Set up a series of automated emails for onboarding, nurturing, and follow-ups to convert cold leads into warm ones.
  • Email templates and HubSpot AI: Personalize your emails with customers using templates and AI writing for more compelling CTAs.
  • Reporting and analytics: Gain insights into sales and CRM performance with key metrics.

Like Zoho, HubSpot is a top-of-mind CRM tool that provides a suite of services — from setting up a renewals pipeline, tracking email exchanges with sales plug-ins, NPS surveys, and an option to add a Service Hub, which contains a templated Knowledge Base within your site and omnichannel messaging.

HubSpot is a free tool, but the Sales Hub comes with premium features starting at $20 monthly. You can also choose among Starter, Professional, and Enterprise plans that vary based on your chosen products.

5. SugarCRM


Rating: 4.2/5.0 (Gartner)

Key Features:

  • AI-powered campaigns: Take advantage of the AI lead-interest analysis to speed up lead velocity and create personalized, dynamic campaigns.
  • User-friendly dashboard: Reduce administrative load with a straightforward dashboard that automates tedious tasks.

SugarCRM enhances your reach and increases conversions thanks to features that track customer interactions and create targeted campaigns. Its marketing automation capabilities and real-time insights can predict customer needs, behavior, and preferences, which empowers you to deliver personalized content.

Prices start at a minimum of three users for $49 per user/month. As your team scales, you can access advanced features starting at $1,000 monthly for unlimited users and up to 10,000 contacts (billed annually.)

6. Salesforce Sales Cloud

A mix of dashboards including contact management, opportunity management, and workflow automation.

Rating: 4.3/5.0 (G2)

Key Features:

  • Highly customizable: Configure the platform to fit your business needs and customer journey.
  • Sales forecasting: Leverage data analytics to inform your decisions on sales strategies.
  • Deep integrations: You can connect with over 450 external apps and platforms within and outside the Salesforce ecosystem, so incorporating the platform into existing workflows is easy.

Salesforce is a giant name in the B2B SaaS and cloud-based CRM space — rightly so, as it offers an extensive range of features and products that cover sales, marketing, customer service, commerce, service, IT, and data. The Salesforce ecosystem can house your entire revenue-generating machine.

Pricing varies according to the product or solution.

7. Oracle Customer Data Management Cloud

Customer Data Management 产品导览| Oracle 中国

Rating: 3.7/5.0 (G2)

Key Features:

  • Customer data hub: Enjoy operational efficiencies across finance, sales, marketing, and customer service teams with a single source of truth for each customer profile and interaction.
  • Identify duplicate data: Discover duplicate records instantly, i.e., as they enter the system to increase business agility and keep all your data clean.
  • User-friendly interface: Regardless of your team's tech-savvy, this platform offers a user-friendly UI built so every team member can easily control and manage data.

Another big name in this space, Oracle offers Customer Data Management for a single source of truth for sales, customer success/service, and marketing teams. A cross-section of your business operations can view compiled and unified data from multiple sources in one dashboard.

8. ProofHub

ProofHub: Project Management & Team Collaboration Software

Rating: 4.5/5.0 (G2)

Key Features:

  • Task management: Effortlessly organize and streamline your tasks with the help of boards, table view, and workflows.
  • Custom workflows: Design tailored workflows to match your team's process and monitor the progress of tasks from conception to finalization.
  • Proofing: Effortlessly review and proof files using markup tools and annotate exactly where they are.

While more of a collaboration tool than CRM, ProofHub increases your team's efficiency and productivity, enhancing customer relationship management. This tool organizes your projects by planning, tracking, and managing them so every team member is on the same page on progress.

ProofHub offers a 14-day free trial, after which you can either have an Essential plan for $45 monthly or Ultimate Control for $89 monthly — both billed annually.

9. Insightly


Rating: 4.2/5.0 (G2)

Key Features:

  • Sales pipeline and lead management: See the status of your deals in real-time while capturing lead details and then distributing them to your team as assigned tasks.
  • Marketing and lead automation capabilities: Insightly's email marketing and lead management automation capabilities help increase conversions with nurturing and personalization capabilities.

Insightly is a CRM platform that offers tailored customer journeys and user-friendly service portals. Thanks to features like sales force automation, email marketing, and lead management automation, Insightly streamlines your CRM efforts and provides a centralized project management dashboard.

Insightly is an affordable CRM solution with monthly plans starting at only $29 per user.

10. Copper

Copper integrates with Google Workspace

Rating: 4.5/5.0 (G2)

Key Features:

  • Centralized contact management: Organize all your contacts in a single, convenient location for easy access and management.
  • Mobile app: Use Copper while on the go using the mobile app.
  • Email and marketing tools: Send personalized emails or build campaigns to nurture relationships.

Copper is a user-friendly CRM that streamlines your sales workflow and enhances customer relationships with predictive lead management, contact management, deal tracking, and marketing tools.

Copper offers a free trial, after which a monthly subscription starts at $23 per month if paid annually.

Streamline Your Customer Management With FiveCRM

The market is abundant with CRM options you can use instead of Zoho. FiveCRM stands out as a robust CRM solution that offers essential features for businesses of all sizes. Many of our existing customers rave about instant improvements in customer experience, increased sales productivity, and higher efficiency across departments.

Start a demo today.

Zoho CRM Alternatives FAQ

Why Switch from Zoho CRM in 2024?

Businesses may consider switching from Zoho CRM to an alternative like FiveCRM for various reasons, including the need for more advanced features, better scalability, improved customer support, or cost-efficiency. Evaluating these reasons in alignment with your CRM goals can help in making a well-informed decision.

Why is choosing a CRM important for businesses in 2024?

Choosing a CRM in 2024 is vital for businesses as it offers enhanced customer insights, improved communication, efficient sales and marketing, data security, and scalability. These benefits help businesses build and maintain strong customer relationships, optimize operations, and drive growth.

What Should I Consider When Migrating from Zoho CRM?

When migrating from Zoho CRM to a solution like FiveCRM, it's important to consider data migration, integration capabilities, training for your team, and potential downtime during the transition. Planning and executing the migration carefully can minimize disruptions and ensure a successful switch to the new CRM.

Michael King says...

"I can’t think of a time where a client has requested something that we weren’t able to do with FiveCRM. Unlike most systems, it has a lot of flexibility."

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Managing Director, Senior Response


“Each client, and each of their campaigns, has its own unique specifications. We essentially needed to set up mini CRMs on one platform to meet those requirements.”

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