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Email Marketing - How to Send Emails People will Open

10 min read
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These days marketers have a lot of different tools at their fingertips, with social media leading on top. But email marketing is still a very valid and effective way of finding prospects and converting them. This form of marketing has been proven time and again to be efficient and has a wide reach, as opposed to some other methods.

Whether you want to integrate email marketing with your other strategies or solely focus on it, there are certain tactics you can use to write emails that people will open. Since emails are the primary way professionals communicate, they have a plethora of unopened emails, so you need to make sure yours gets noticed and opened.

Here are some simple ways you can entice your email receivers to notice you and get your message across.

Key Takeaways:

  1. Craft Engaging Subject Lines: The subject line is the first thing recipients see, so make it compelling and concise. Use personalization, intriguing questions, or urgency to pique their interest and entice them to open your emails.

  2. Segment Your Email List: Divide your email list into smaller segments based on demographics, interests, or purchase history. This allows you to send targeted and relevant content to specific groups, increasing the chances of engagement and conversion.

  3. Provide Valuable Content: Deliver high-quality and relevant content that provides value to your subscribers. Whether it's informative articles, exclusive offers, or helpful tips, make sure your emails offer something worthwhile to keep recipients engaged and eager to open future emails.

  4. Optimize for Mobile: With the increasing use of mobile devices, it's crucial to ensure your emails are mobile-friendly. Use responsive email templates, concise copy, and clear calls-to-action that are easily clickable on smaller screens.

  5. Test and Optimize: Continuously test different elements of your email campaigns, including subject lines, content formats, visuals, and CTAs. Analyze the performance metrics to identify what works best for your audience and make data-driven improvements to optimize your email marketing efforts.

  6. Maintain a Clean Email List: Regularly clean your email list by removing inactive or bounced email addresses. This helps improve deliverability rates, keeps your subscriber list engaged, and ensures you are targeting active and interested recipients.

  7. Monitor and Analyze Results: Track important email marketing metrics like open rates, click-through rates, conversion rates, and unsubscribe rates. Use these insights to assess the effectiveness of your campaigns, identify areas for improvement, and refine your email marketing strategy.

Table of Contents

Emailing lists

First and foremost, you need to make sure your emailing list is up to date. It is never a good idea to buy emailing lists and it is a better practice to organically get emails of people who are actually interested in your company through landing pages or newsletter subscriptions.

It is also a good idea to regularly clean up your mailing list and remove recipients who never open your emails, as not doing this brings down your open rate. To have an good representation of the open rates in your emailing campaign, analyze people who haven't opened your email in a long time but are still subscribed to you, and remove them from the list.

Compelling and to the point subject lines

The subject line is the make or break item of your email as this is what prompts the email recipient to open or delete the email. You need to write a concise and interesting subject line that has a call to action and makes the reader click on it.

It is best to keep the subject line between 30 and 50 characters with spaces as anything longer than that could be cut off. It should also indicate the subject of the email and create some urgency that makes them want to read the email.

Optimized for reading

Many people go over their emails while on the go using their mobile phones, which means you need to optimism your email accordingly. Whether your email recipient is reading on their phone or their laptop, it is a good idea to keep the email width between 500 to 650 pixels otherwise they will have to scroll horizontally to read your content.

By making it simpler for them to go over your emails, you are also doing yourself a flavor as this increases your chances of getting read. No one wants to take the time to scroll in four different directions just to read an email from an unknown sender!

Fewer typefaces

Using different fonts and typefaces can attract attention in the right or wrong way. You want your design to look clean and not cluttered so it is a good idea to not use more than 2 to 3 typefaces. Different fonts can help divert attention to important parts of the email, but pick fonts that are pleasing to the eye and not jarring.

Offer incentives

Nothing entices a customer more than incentives! Research shows that adding an incentive in the email subject line can increase open rates by almost 50%. For instance, "Get 30% off on your next order" or "Free shipping on every order today" are subject lines that will get the reader to not only open but even potentially make a purchase on your website.

Make sure to not overwhelm our email recipients with such emails though. Also keep sending value adding content instead of just promotional content. Informative newsletters, DIYs, industry insights, special company announcements must also be circulated.

Personalize the emails

Getting personalized emails feels much better than to be greeted with "Hi member." In fact, they also have a higher chance of getting read. Customizing the greeting of each email with the member's name makes it feel more personal and grabs more attention.

Thankfully, you don't have to add each and every name on the email separately. There are plenty of email marketing tools that can help you automatically do the same.

Logo placement

It is imperative to add your company logo in every email, as people always associate your logo with your brand. But logo placement also matters as its visiblity needs to be high. Research shows that placing the logo on the left upper side of your email gets it the most attention as that's where most readers instinctively look for it.

Landing pages

Consistency can take you a long way when it comes to gaining a customer's trust, which is why the design, content and layout of your landing page as well as your email should be the same. Create a format for yourself that people recognize you by.

Your landing pages and emails should be closely tied together and reflect your mission. Make sure to also always add links to landing pages and monitor emailing campaigns to see which ones are doing well.

Test it out

It can never hurt to get a second opinion on your email to ensure what you are intending is portrayed. Test out your email by sending it out to a friend or work associate first to make sure they get the call to action and feel it is attention grabbing. If they do, go ahead and send it out!

There is no doubt that email marketing has stood the test of time and this reliable marketing tool is quite indispensable. Its influence on prospects definitely helps you get the most out of all your email marketing initiatives!


In conclusion, crafting compelling subject lines, segmenting your email list, providing valuable content, optimizing for mobile, testing and optimizing, maintaining a clean email list, and monitoring results are essential steps to improve the effectiveness of your email marketing campaigns.

By implementing these strategies, you can enhance engagement, increase open rates, and drive better results with your email communications. Remember to continuously analyze your performance metrics and make data-driven improvements to optimize your campaigns further.

To take your email marketing to the next level and unlock the full potential of your campaigns, book a free demo with FiveCRM. Our comprehensive CRM solutions offer powerful email marketing automation features, allowing you to streamline your processes, personalize your messages, and track performance for better results. Take the first step towards maximizing your email marketing success with FiveCRM today.


Q: How can I improve email open rates?

A: To improve email open rates, focus on crafting compelling subject lines that grab the reader's attention. Incorporate personalization, intriguing questions, or a sense of urgency to entice recipients to open your emails.

Q: Why is email list segmentation important?

A: Email list segmentation is important because it allows you to send targeted and relevant content to specific groups of subscribers. By dividing your list based on demographics, interests, or purchase history, you can deliver personalized messages that resonate with each segment, increasing engagement and conversion rates.

Q: How do I ensure my emails are mobile-friendly?

A: To ensure your emails are mobile-friendly, use responsive email templates that adapt to different screen sizes. Keep your content concise and easy to read, use a legible font size, and ensure that your calls-to-action are easily clickable on smaller screens.

Q: What should I include in my email content to engage subscribers?

A: To engage subscribers, provide valuable content that meets their needs and interests. This can include informative articles, exclusive offers, helpful tips, or personalized recommendations. Make sure your emails offer something of value to your subscribers and encourage them to take action.

Q: How often should I clean my email list?

A: It's important to regularly clean your email list by removing inactive or bounced email addresses. The frequency depends on your specific circumstances, but generally, cleaning your list every few months helps maintain a healthy and engaged subscriber base, improving deliverability rates and campaign performance.

Q: How can I track the success of my email campaigns?

A: Track the success of your email campaigns by monitoring key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates. Utilize email marketing analytics tools or the tracking capabilities of your email service provider to gain insights into campaign performance and make data-driven decisions.

Q: How can FiveCRM help optimize my email marketing efforts?

A: FiveCRM offers comprehensive CRM solutions with powerful email marketing automation features. Our platform allows you to streamline your email campaigns, personalize messages, and track performance metrics. Book a free demo with FiveCRM to explore how our CRM solutions can optimize your email marketing efforts and drive better results.

Michael King says...

"I can’t think of a time where a client has requested something that we weren’t able to do with FiveCRM. Unlike most systems, it has a lot of flexibility."

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Managing Director, Senior Response


“Each client, and each of their campaigns, has its own unique specifications. We essentially needed to set up mini CRMs on one platform to meet those requirements.”

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