8 benefits of contact management when using a CRM

Abe Dearmer

Jan 29, 2021

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6 min read

CRM

Using a Customer Relationship Management system has several benefits for companies of all sizes. It offers various features that automate tasks as well as provide a streamlined way of completing work in a timely manner. Using such a platform primarily helps with managing and nurturing customer relationships and one of the areas that a CRM hugely helps with is Contact Management.

Contact Management is a necessary practice taken up by companies so they can collect and use all the required data on their customers and target audience. When using such a management system, you will be able to conveniently store every bit of contact information you require about your clients and prospects, easily available when you need it.

Here are some benefits of using CRM's built-in contact management features that can help with nurturing leads and building stronger relationships with customers.

Stronger client relationships

The core use of Contact Management is that it allows businesses to collate and save large amounts of data on their customers. This information can include each customer's name, age, gender, location, industry, email id, phone number, and much more.

Apart from demographic data, you can also collect and track behavioural data such as when a customer visits your website, opens your email, subscribes to a newsletter, or downloads PDFs or ebooks.

Having all of this information on your customers allows you to understand them better and have a clear picture of what they want. Use these details to cater to personal interactions with your customers and prospects, thus maintaining closer relationships with them and building trust.

Deeper knowledge about your customers

Due to the detailed information you can collect when using a Contact Management software, your understanding of customers becomes increasingly accurate. This allows you to get a deep insight into their individual pain points, business requirements, unique challenges, interests, and much more. It is also great for sales and customer support reps to create targeted strategies that have a better chance of succeeding.

Improved productivity

Automation is one of the biggest advantages of using a CRM as it helps reduce time and makes tasks more efficient. Any task related to your customers such as scheduling appointments, entering customer data, sending personalised emails, and more can be automated to free up time for reps. Not having to spend time on repetitive work, sales and marketing reps can focus more on higher-value tasks such as customer interactions.

Better customer experience and improved satisfaction

Consumers today expect a great experience every time they choose to buy from a business. Increase customer satisfaction and better their experience by using the ample data you can gather and analyse when using a Contact Management system.

Having the complete history of each customer's data and previous interactions with your company is the best way to cater to their unique and specific business requirements. Retain satisfied customers by using strategic tactics that solve their problems and makes them feel valued. This will also help them see that you are paying close attention to their business and what they need to succeed.

Using Contact Management in a CRM software allows you to deliver world-class customer experience. This is because it allows you to make personalised interactions, informed strategies, assign dedicated help desk groups, and more - all elements that add to a great overall customer experience.

Efficient data management and collaboration

Earlier, companies would store data about their customers on spreadsheets that not just ran the risk of human error but also deterred collaboration between reps. With a CRM in place, improved data management is possible as this process is automated.

With a single database shared among all, businesses can improve collaboration between teams and avoid confusion. Providing a 360-degree view of everything that is happening in the company, team managers and each member will be able to access the same data and enhance the way they share details with each other.

Everyone on the team can also view and access the same information without them having to send emails back and forth. This helps avoid unnecessary confusion and ensures everyone is using the updated version of the details needed.

Customisable client interactions

The ability to customise customer interactions and make them more personal and relevant can really help you resonate with your customers and prospects. This is especially helpful with personalised marketing as detailed information on your target audience can help up communicate with them in a more relevant way.

A quick look through the Contact Management database will allow your sales and marketing reps to pull up any demographic data, interaction history, past orders, and much more. They can then use relevant bits of information to personalise interactions and increase engagement.

Reduction in expenses

Automation has manifold benefits because not only does it reduce the time taken to complete tasks, but also allows you to get more done with less. With lesser employees needed to complete daily processes, you will be spending less money on salaries, training sessions, bigger office space, transportation, and more.

Decisions driven by deep insight and data

A big advantage of using a Contact Management and CRM platform is that it offers an extensive suite of tools for metrics, reporting, and analysis of the customer data collected. This deep insight into how each task is functioning, how the leads are being nurtured, or even how your teams are doing, lets you identify weaknesses and improve performance.

Equip your reps to take data-driven and strategic decisions to promote the growth of your business. This can be done using metrics such as sales funnel analysis, revenue predictions, campaign performance, and more.

There is no doubt that using a Customer Relationship Management software that has a Contact Management tool is of importance for all businesses. It helps cultivate lasting customer relationships while allowing your reps to improve the way they accomplish their targets.

As mentioned above, a CRM can do a lot more than just Contact Management. It is the best way to save time and resources by automating repetitive tasks as well as creating an all-in-one platform that helps businesses efficiently find leads, nurture them, and make more sales. Choose a software that offers built-in features such as help desk modules, sales enablement, sales telephony, marketing automation, and more to help your company succeed.

If you're looking for such a software, FIVE CRM is a robust and scalable software that offers the above and much more! Get in touch with us to know more about how we can help your business.

Michael King says...

"I can’t think of a time where a client has requested something that we weren’t able to do with FiveCRM. Unlike most systems, it has a lot of flexibility."

Managing Director, Senior Response

JANE HUSBANDS SAYS...

“Each client, and each of their campaigns, has its own unique specifications. We essentially needed to set up mini CRMs on one platform to meet those requirements.”